How should I sell my home?

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There are many ways to sell a home today, and the best choice for you will depend on your unique situation. To help you figure out which method of selling is best for you, here’s a list of your options, along with the pros and cons of each method.

List with a real estate agent. Hiring a real estate agent or broker to sell your home is the time-tested method that often yields the highest profits. An agent can create a customized marketing plan, get the word out to many buyers, and assist you with the entire process of selling your home. While you’ll pay a commission for the agent’s services (usually a percentage of the home’s sales price), it can be money well spent, as listing with an agent can help you secure a high price for your home. Here’s how to find a real estate agent in your area who can help.

Sell to a partner company. Realtors work with several iBuyer and other companies to offer you various ways to sell your home. iBuyer is a company that has the financial resources to buy your home for cash. While their offers are generally competitive (based on the sales price of similar properties in your area), the price may not be as high as what you would get on the open market with the expertise of a real estate agent. Nonetheless, the speed, convenience and control you get from iBuyer may be worth every penny, as it allows you to consider the following options

  • Sell fast and with ease. If you need to sell quickly to move for a new job or other reason, an iBuyer allows you to skip the lengthy process of prepping and listing your home for sale. iBuying transactions can happen entirely online, and in a matter of days.
  • Sell now, move later. While iBuying transactions can happen quickly, you can also take longer and choose your closing date, which is helpful if you want to avoid moving twice. An iBuyer may allow you to stay in your current home until you buy a new home and are ready to move.
  • Buy now, sell later. See a new home you want to buy right now, but don’t want to carry two mortgages at once? Our partner companies can help convert your home equity into cash. This may enable you to make a competitive offer on a new home that’s not contingent on the sale of your current home, or even whether it’s listed yet.
  • Sell in any condition. If your property is damaged, run-down, or facing foreclosure, an iBuyer may be willing to buy your home as is, offloading the burden of making repairs or renovations.

Selling your home yourself. A small percentage of homeowners decide to sell their homes themselves, a process known as “for sale by owner” or FSBO. this can help you save money because you don’t have to pay a real estate agent for their services. However, it is a lot of work with no guarantee of a sale, especially since you cannot add your home to a multiple listing service where there are thousands of agents and home buyers seeing your home without the assistance of a licensed real estate professional. Currently, FSBO properties are not shown on Realtor.

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